Alcone, a family-owned company, was founded in 1952 to provide professional makeup to the stage and film industry. Now we are expanding our reach to help women everywhere look their best every day with professional quality and personalized makeup palettes. It truly is professional makeup for everyone! SHOP NOW


Professional quality...for example the Botanical Foundation comes from RCMA  (The Research Council of Makeup Artists) and is one of the top-selling professional foundations worldwide. It is used by makeup artists for thousands of celebrities including Beyonce, Jennifer Lopez, Kim Kardashian, and Blake Lively. Beauty Blogger Kandee Johnson said, “RCMA are the essential foundation palettes for any makeup artist. You can cover, highlight, contour your face from tan in the summer to lighter in the winter and every shade in between.” Video Blogger Wayne Goss has a review entitled, “Probably The Best Foundation in the World” where he spotlights RCMA.

It contains only vegetable oils, pure waxes, and FDA approved colors. It does not contain any animal product ingredients, perfume, lanolin, petroleum, or mineral oil—the first two can cause allergic reactions on some skins, and the last two are not absorbed by the skin, causing excess oiliness on the surface. In other words, this foundation is healthy for the skin, will never clog pores, and has cured facial acne for many of our customers! Most commercial liquid foundations have a ratio of about 18 to 23 percent of pigment to the liquid. Our foundation has at least 50% pigments to waxes and oils so that a very little bit goes a long way. Our Botanical Foundation lasts better throughout a long day than comparable commercial foundations and requires less touch-ups.

All our eyeshadows are made in New York City by an iconic company called iL Makiage. This company has been on millions of fashion and beauty shoots since its inception 35 years ago. In the 1980s, iL Makiage extended to the consumer market a full line of cosmetics sold through salons under the name iL Makiage of Canada, later renamed MAC. (As a note, MAC was later purchased by Estee Lauder and more than likely changed the formula.) iL Makiage has a cult following among industry professionals. Key Makeup Artists like Bobby Brown, Francois Nars, Dick Paige and the late Kevin Aucoin, were all trained by Ilana Harkavi, owner and founder of iL Makiage USA. Every major beauty and fashion magazine, newspaper, and publication worldwide has paid tribute to Ilana Harkavi as a trendsetter in the cosmetics industry. iL Makiage eyeshadows are a favorite of makeup pros worldwide for their beautiful blending and soft-on-the-skin texture. They contain the highest quality pigments from Israel and are easy to apply and wear. In 1996, iL Makiage won the Allure Magazine Best of Awards for lipsticks and eyeshadows. This review on the internet from a professional makeup artist is a perfect example of how this product is re-emerging into the cosmetic world: “I used to use this line ages ago and would stock up when I was in New York. For some reason, I lost track of the brand. I’m really glad I came across it again because the quality is superb.